What is Giving Tuesday?
GivingTuesday™ is a fundraising campaign to help create a national day of giving.
The GivingTuesday campaign was founded to encourage charitable donations that support non-profit organizations. Last year, GivingTuesday was recognized by 2,500 nonprofits and partners from all 50 states in the United States.
“#GivingTuesday™ (#GT) is a movement to create a national day of giving to kick off the giving season added to the calendar on the Tuesday following Thanksgiving, Black Friday and Cyber Monday…. In the same way that retail stores take part in Black Friday, we want the giving community to come together for #GivingTuesday.” www.givingtuesday.org